Local SEO

Searchers proximity is the #1 local search factor

Rules have already changed and if you are still not considering optimising for local SEO packs chances are you are missing sales.

No matter if you have claimed your business listings, or you have zero reviews, or no citations or zero linking domains or even possess no website, but if your business is near to the searchers proximity then you will appear at #1 position in local search results in Google.

And that is all about “Local SEO’ after the ‘Possum’ algorithm update back in 2017,

Sitting in stains and searching for the keyword ‘Cleaner’ the very first link in local search has no website, isn’t it interesting?

What exactly Google is trying to suggest?

Google has enhanced local SEO by prioritizing near results rather than already established results. People are inclined towards a local nearby business instead of the one far away from their proximity.

28%

Increase in online transactions

42%

Revenue increase

76%

Increase in local organic traffic

37%

Increase in mobile traffic

What has changed?

Your physical address in Google My Places may no longer be as important when it comes to non-geo keywords, e.g. cleaner, however search pattern will be different when you will search for keyword ‘Cleaner London’ which is a geo-keyword.

Here you go, now the results are completely changed where my location is the same

Now local search bets with geo & non-geo keywords

Local SEO

For both type of results business are in a winning situations, you are an undisputed leader if your business exists within a close proximity of search, however if not and the case is a Geo-keyword than you will still rank higher if your local listing is optimised.

SEARCH ENGNE MARKETING

Have you observed Search Engine Marketers sell Search Engine Optimisation as package deals?

Google ‘SEO Packages’ and click the top links.

You will be surprised that almost every company is selling SEO as a package deal with SEM, even though the two are different?

SEM is recurring & SEO is one-off.

Local SEO Optimisation

Bitvero helps your business strengthen and amplify your local search presence through their proven local SEO optimisation techniques.

  • Claim and optimise your local business listings in Google My places
  • Consistency in NAP (Name, Address, Phone), updating and adding new citations.
  • Adding schema
  • Getting good business reviews

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