Rules have already changed and if you are still not considering optimising for local SEO packs chances are you are missing sales.
No matter if you have claimed your business listings, or you have zeroreviews, or no citations or zero linking domains or even possess no website, but if your business is near to the searchersproximity then you will appear at #1 position in local search results in Google.
And that is all about “Local SEO’ after the ‘Possum’ algorithm update back in 2017,
Sitting in stains and searching for the keyword ‘Cleaner’ the very first link in local search has no website, isn’t it interesting?
What exactly Google is trying to suggest?
Google has enhanced local SEO by prioritizing near results rather than already established results. People are inclined towards a local nearby business instead of the one far away from their proximity.
Your physical address in Google My Places may no longer be as important when it comes to non-geo keywords, e.g. cleaner, however search pattern will be different when you will search for keyword ‘Cleaner London’ which is a geo-keyword.
Here you go, now the results are completely changed where my location is the same
For both type of results business are in a winning situations, you are an undisputed leader if your business exists within a close proximity of search, however if not and the case is a Geo-keyword than you will still rank higher if your local listing is optimised.
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