Keywords and bidding process
Google provides its own keyword planner tool in AdWords’ campaign management dashboard. With this, you can determine:
|Avg. monthly volume searches|
Google typically suggests a wide range of keywords, which may be great for flexibility and give you lots more options, but here’s something to remember that is vitally important:
Keywords bidding is the primary way that Google generates income, so, of course, they’re going to offer as many keywords as they can and compel you to select a number of them.
After all: The more you select, the more money Google makes…….but look:
Selection of keywords is so vital to this whole process that this alone can make or break your AdWords campaign…
…So you have to be very, very careful when it comes to choosing the best:
#High & low volume search keywords
#Long tail & short tail keywords
Make the wrong keywords selection here, and you will lose money instead of generating new business.☹
Here is a snapshot of keywords and their average. Monthly searches. This shows the short keyword ‘SEM’ has been searched 6000 times in UK..
And the long tail keyword ‘Search Engine Optimization London’ has been searched 30 times in UK
Using these statistics, you can determine your total volume searches for your business keywords and which ones are likely to produce the best results for your campaign.
Google also suggests bids by looking at bids made by your competitors for the same keyword.
You can create as many campaigns with any number of keywords, but remember:
….Your ROI depends on the perfect combination your keyword selection, landing pages, Campaign score and Ad rank