Every penny
working.
Every click counted.
Google Ads, Meta, TikTok and paid social — managed by people who treat your budget like their own. Structured 6 or 12-month contracts so campaigns have the runway to perform.
6 or 12M
Structured contracts — proper runway
100% yours
You own the ad accounts
0% markup
Transparent media spend
Real reporting
Leads + cost per acquisition
What bad PPC management costs you.
Typical PPC agency
Ad spend draining with poor conversion — clicks but no enquiries
Agency taking management fees while results stay flat
No visibility into where your budget actually goes
Campaigns built to impress in reports, not to win leads
No clear deliverables — signing blind with no accountability
Bitvero approach
6 or 12-month contracts — campaigns need runway to actually deliver
You own your ad accounts — always, even if you leave
Full spend transparency — zero markup on media spend
Every campaign optimised for leads and cost per acquisition
Weekly check-ins + monthly report on every metric that matters
The right channel for the right goal.
We don't push you onto every platform. We identify where your buyers are and focus your budget there.
Google Search Ads
High intentCapture buyers the moment they search. Intent-based campaigns that put you in front of people who are ready to act — not just browse.
Meta Ads
Facebook & InstagramPaid Facebook and Instagram ads that move people from never heard of you to ready to buy. Creative strategy, audience targeting, ROAS optimisation.
TikTok Ads
Short-form & DiscoveryTikTok's algorithm surfaces content to buyers who didn't know they were looking. Effective for consumer brands, retail and services targeting under-40s.
Retargeting
Recover lost revenueRe-engage visitors who didn't convert. Across Google Display, YouTube, Meta and TikTok simultaneously — staying visible until they're ready.
Performance Max
Google AI-poweredGoogle's AI across Search, Display, YouTube and Shopping — managed and guided by humans who understand your business goals, not just the algorithm.
Looking for organic social media management (content calendars, community management)? See our Organic Marketing page.
No hidden extras.
Management, creative, reporting and strategy — all included in your monthly fee. You set the ad spend, we make it work as hard as possible.
We work on 6 or 12-month contracts because paid advertising takes time to perform. Google and Meta algorithms need 60–90 days of data to exit their learning phases — cancelling before that means leaving results on the table. Our contracts mean we allocate a dedicated team to your account from day one and hold ourselves accountable to real outcomes.
Our commitments to every client:
Methodical. Transparent. Measurable.
Account Audit
We review your existing campaigns or start from scratch. We know exactly what we're working with before spending a penny.
Strategy & Setup
Campaign structure, keyword selection, audience targeting and ad creatives — all built and agreed before the account goes live.
Launch & Optimise
We launch conservatively, monitor daily in the first two weeks, then optimise based on real data — not assumptions.
Report & Refine
Monthly report on every metric that matters: leads, cost per lead, ROAS — and what we're doing next month to improve it.
Account Audit
We review your existing campaigns or start from scratch. We know exactly what we're working with before spending a penny.
Strategy & Setup
Campaign structure, keyword selection, audience targeting and ad creatives — all built and agreed before the account goes live.
Launch & Optimise
We launch conservatively, monitor daily in the first two weeks, then optimise based on real data — not assumptions.
Report & Refine
Monthly report on every metric that matters: leads, cost per lead, ROAS — and what we're doing next month to improve it.
What's a realistic budget and return for your business?
Talk to Leo — Bitvero's Growth & Marketing specialist. He'll give you an honest assessment of what a sensible ad spend looks like for your sector and what you can realistically expect in return.
Frequently asked questions
Do I own my Google Ads and Meta accounts?+
Yes, always. We build campaigns inside accounts you own and control. If we ever part ways, your accounts, data and ad history stay with you — never held hostage by the agency.
Should I use Google Ads or Meta Ads?+
Google Ads captures people actively searching for what you offer (high intent), while Meta and TikTok build demand and reach audiences before they search. The right mix depends on your sector and goals — most UK businesses benefit from a blend, which we'll map out for you.
How much should I budget for paid advertising in the UK?+
Budgets vary by industry and competition. We help you start at a level that can realistically generate data and results, then scale what works. We're transparent about exactly where every pound of spend goes.
How long are your paid marketing contracts?+
We run structured 6 or 12-month engagements so campaigns have the runway to actually deliver — paid media rarely performs in a single month while it's still learning and optimising.
When will I see results from paid ads?+
Paid traffic starts immediately, but campaigns need a learning period of a few weeks to optimise targeting, creative and bidding. Expect early signal within the first month and stronger performance as the data matures.
Ready to make your ad spend work harder?
Book a free gap analysis with Cara — no hold music, no obligation. Just clarity on where your business has gaps and what to fix first.