Reasons of Website Redesigning & how to discuss the same with your website designing company?
Why redesign your website, and how to make it as easy, efficient, and cost-effective as possible when you do:
There are two key reasons why the majority of website owners opt for a redesign.
- The current design is old, outdated, or simply of poor quality.
- The website is not attracting traffic and certainly isn’t producing results.
In some instances, it could even be both, with an outdated design creating such a poor user experience that your traffic levels and sales both suffer as a result.
If you’re thinking of redesigning your website, it pays to spend some time first thinking about what you actually want from your new site.
Is it a better looking design?
Improved navigation and user experience?
Advanced features such as Ecommerce tools or live chat?
….Taking the time to consider what you want from your website will help you identify areas where your existing site is lacking. Ultimately, this will make your redesign much more efficient and cost-effective than if you simply went in and resigned the entire site, especially if some areas were already at their optimum best.
….With that done, your next step is to analyze what your competitors are doing, especially if they seem to be generating more results from their web presence than you.
First, head to Google and type in keywords relating to your industry.
For example, if you are a chartered accountant operating in London, type the keyword ‘chartered accountant London’
When the results appear, you’ll see that the first few top links are paid Google ads like this:
Below those, Google’s next results are map listings, showing businesses local to you.
And, finally, the results which appears after that are organic search results, such as those shown below:
Some key areas you’ll want to think about are:
- Design of home page
- Call to action points on home page and subsequent pages, including, for emails, telephone numbers and contact forms.
- Over all site pages and site map. This will help you identify the site’s key strengths and weaknesses.
- USPs (Unique Selling Points)
- Website content: what does the content on your site actually say about their brand? How are they portraying themselves?
- Domain name and tagline
- Design of inner pages
- How they are serving their community? For example are they providing any free services? If yes, what are they? Really take the time to discover how these websites are providing added-value for their visitors.
- Are they social? What social media platforms do they use, and how are they using them?
- Be sure to check their given prices and compare them with yours as well as checking which areas they specialize in.