Amidst all the uncertainty of the COVID-19 pandemic, there’s one thing all
businesses can be sure of:
Unlike these challenging times, digital
marketing is here to stay.
Indeed, spending the lockdown period
focussing on your SEO, SMO, and PPC campaigns may be the most critical step
your business can take to weather this unprecedented storm relatively unscathed.
Digital Marketing During COVID-19 – Why it Matters?
There’s no denying the fact that the
current global crisis has dramatically altered the landscape for both
businesses and consumers.
As a business, you’ve likely already sent
the majority of your workforce home, where they’ve joined millions of others
around the country in adapting to a new normal.
No longer are they spending their money in bars,
restaurants, and local restaurants. With nowhere to go
and nothing to do beyond endless Netflix binges, those same people are spending
significantly more time online.
While we all long for things to get back to
normal, this mass increase of people using the web presents the best
opportunity your brand has to get through the pandemic.
In fact, as the likes of Forbes’ Bernard Marr are quick to point out -with live events cancelled for the foreseeable and face-to-face business strictly limited, digital may be the only platform many SMEs have left.
With that in mind, here are a few of our top tips to
help your business navigate
this most confusing of times and use proven digital marketing strategies to help
you stay afloat.
1: Be Honest About the Impact of COVID-19
There’s no such thing as business as usual
right now, so there’s going to be very few businesses out there who aren’t
affected by the coronavirus in some way.
information on your website about precisely
how you’ve been affected can go a long way in managing customer expectations.
To do this, Google recommends using a banner or popup div. Still, any way that you can get information on your site is going to be better than ignoring the situation and upsetting customers when they’re unable to get the same service you’d typically provide.
With more and more people looking for ways
to beat the boredom of lockdown, getting into their inbox with a creative and
compelling email may be the best way to connect with them and demonstrate why
your brand is well-placed to help them through this challenging time.
3: Update Your Google My Business Page
Google has introduced a new “COVID-19 update” tab on My Business which allows you to include information such as short opening times, changes to the way you operate (such as delivery only), any information about what safety measures you’re taking (such as social distancing) and more.
4: Stay Social
We all know that the only way we’re going to beat this is by keeping our distance, yet at the same time, what we all need more than ever is to come together. Social media is the best way to do that.
As more people spend time glued to sites
like Facebook and Instagram, getting your content in their social feeds can be
a powerful way to build the kind of emotional connection that leads to
long-term brand loyalty.
5: Up Your Investment in Search Engine Optimisation
SEO is all about playing the long-game.
With the world pretty much on pause right now, suspending at least a portion of
traditional advertising campaigns and reinvesting in
SEO and organic marketing can pay dividends once normality resumes.
No industry has been left unaffected by the
coronavirus, with many businesses being forced to close their doors altogether,
at least temporarily.
Yet doing this without paying close
attention to how you’re handling your online platforms and digital marketing
strategy could have long-term consequences which effectively undo all the hard
work you’ve done on building your brand so far.
Follow our steps above, however, and you’ll
not only weather this most unprecedented of storms but come out on the other
side of it with your business positively thriving.
Ready to up your digital marketing game? Talk to the experts at Bitvero today to find out how we can help by calling (+44) 020 374 52786
Why Digital Marketing is More Important than Ever during the Coronavirus Pandemic?
Indeed, spending the lockdown period focussing on your SEO, SMO, and PPC campaigns may be the most critical step your business can take to weather this unprecedented storm relatively unscathed.
Hyder Ali Khan
Hyder Ali Khan Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech...Read more