document will give you an overview of 2020 SEO trends.
are summarising the list of 10 best tips trending in 2020.
Although these are predictions based on SEO trends of 2020, you can consider them as guidelines and keep the checklist handy for your SEO.
2020 SEO Trend #10: Clean code & minimum scripting
Writing clean code is like building a solid structure,
likewise for a high-quality website, starting with robust coding techniques
using languages like python.
We use a box standard platform like WordPress, install and tailor a trendy
theme without noticing the impact with search engines.
The basic idea is to come up with a trendy
presentation of your digital asset in front of your audience and at the same time
keeping it search-friendly.
The balance is primary before putting up any SEO
However, it depends upon the scope and level of your
project, the content management system you are selecting.
Always check the rendering speed of your favourite WordPress
theme using Google page
speed insights see the gaps and ways to optimise
drag and drop online builders like Wix.
However, you can explore offline options based on Bootstrap
We are explaining in detail the Website
Design Process, how and where to start, with or
without SEO, template-based or bespoke web design, how to find USP’s, page
construction details, call to actions and much more.
Backlinks form the basis of power and trust, and it is easy for Google to segregate high and low-quality links, paid and organic links, contextual and sourced link.
We can earn
the brand authority and trust, when people start recognising the
brand is authority, when they talk
about it is trust
and the moment they recommend is the value which flows like water.
value of a brand is directly related to the trust and authority it possesses.
The World Wide Web is an extremely complex structure
of information and growing bigger each passing hour, and Google exactly knows how to
decipher and makes it easy for those wishing to crawl to find relevant
Thanks to the intelligent search
and continuous efforts of Google.
Links forms the
World Wide Web, and it is only through these links that search engines easily
crawl, without them the crawling is not possible.
Now one can imagine the role and relevancy backlinks plays, which is dominant and crucial in
determining the value which brands resonate.
How SEM’s design SEO Packages
and the critical elements involved is crucial for you to understand.
2020 SEO Trend #5: Semantic web & Structured Data
Search engines are smarter after AI & ML, (Artificial Intelligence &
Google is making every effort to enhance search
technology and continually upgrading ranking algorithms, panda, penguin, and
Brain, BERT related to the search and intent.
And the technology which forms the basis of search is the
semantic web, a cumulative effort of Google, Yahoo, Yandex, Bing.
web was since early days, it has got
its power unleashed after AI, and they now know the intent of your search and
much more beyond.
The good part is they are helping machines to learn the technology; however, the bad one is Google is
doing for the military!
Computers understand the set of instruction in the
form of codes written in programming languages, and that’s all?
So how come the search understands the intent?
upgrade couldn’t have been possible without semantic web,
Semantic is the study of words, symbols & phrases. E.g. London Bridge; we all know is an iconic structure in central London, and the terms relate to an icon. Likewise, the Alps Mountains is one of nature’s symbol; Amazon is a jungle and nature’s symbol.
Although how computers know everything about London
And yes that’s possible only through structured data, search
refers to the dictionary and markup, which keeps every detail related to the humanmade
icon, exact location, history, importance etc.
Structured data is the markup for machines to understand the human language, which includes vocabulary & Grammar as well.
However, after we implement structured data, web exactly knows London Bridge is:
2020 SEO Trend #3: Reputation Management & Authority
SEO trends will witness the flow of authority
with the overall reputation of anyone involved directly or indirectly with your
(Expertise Authoritativeness Trustworthiness) will play a considerable role in
rankings, especially with YMYL sites (Your
Money Your Life).
Google will consider the reputation of the author contributing to your digital asset before
establishing the overall authority of
& structured data plays a vital
role and is a part of an active SEO campaign in
2020; Google is introducing new structured data frequently and
encourages using the same within your webpages.
is giving signals and continuously upgrading the relationship management in a
given digital asset, Content-Authority-Reputation-Avg. session-Bounce
rate-Social shares, each with strict guidelines and zero tolerance for
Be it voice, oral, written or video content, Google is
strongly focussing on content users
are consuming from different platforms. Although a long way to go in
segregating excellent and lousy content.
is growing with millions of new queries each day, and more than 60%
are long-tail search queries, which
signifies the changing trend as and when people are relying more and more on the
search to find answers.
The trust and inclination
is the result of high relevancy results, with which Google will never
According to MOZ
Google has been pushing search results into the realm of natural
conversation, and a huge component of its strategy has been categorised under
the umbrella of semantic search and, subsequently, machine learning algorithms
And will undoubtedly remain in the top list of
trending factors in 2020 SEO trends.
2020 SEO Trend #1: BERT – Search is smarter than ever
is Bidirectional Encoder Representation
from Transformers, a neural network-based technique for Natural
Language Processing (NLP).
BERT is open-source.
Google started working on BERT since 2017 and applied to
search in Oct 2019 for the English
language, including featured
With BERT, the search can now decipher the relation
of other words in a given sentence, instead of understanding sequentially
one after another.
can understand the full context of a word by
considering other words coming before and after it.
It works bi-directionally and
though helpful in knowing the intent behind the search.
Google is using BERT on TPU’s to serve search results, as the model is complex and beyond the capabilities
of traditional hardware CPU’s.
Applied to Search
When applied to search and featured snippets in US
English, Google says;
BERT will help Search better
understand one in 10 searches in the U.S. in English, and we’ll bring this to
more languages and locales over time.
The BERT model is
particularly helpful in long conversational
search queries to understand the sentence as a whole and the intent behind the search.
Where prepositions like ‘for’ and ‘to’ matters a lot to the overall meaning of the sentence and the intent.
The query is Brazilians travelling to the US and the preposition
‘to’ be playing an essential role in determining the intent
behind the search performed.
Before BERT, search understands ‘US citizens travelling
to Brazil, when after we apply BERT, clears the intent which search recognises
and return results based on ‘Brazilians travelling to the US needs a visa.’
In another example:
can understand the word ‘adults’ is out of context in the
search and providing refined results.
“At its core, Search is about understanding language. It’s
our job to figure out what you’re searching for and surface helpful
information from the web, no matter how you spell or combine the words in
Pandu Nayak, Vice President (Google Search) further explains BERT
For SEO’s –
How to optimise in 2020
While optimising for keywords, keep intact the intent and logic of your content, which
is essential and how it helps your visitor
plays a vital role.
Search is intelligent after BERT,
make logical use of keywords when they appear naturally using
Follow the SEO Guide
for exact digital marketing journey.
Over to you
Above are the top ten search ranking factors dominating 2020
SEO trends, although more than 200 other elements are available to signal
search, Brian Dean summarises the list of all 200 search ranking factors.
Which activity you think is vital and how you are
using, keep me posted with your comments.
The document will give you an overview of 2020 SEO trends. We are summarising the list of 10 best tips trending in 2020.
Hyder Ali Khan
Hyder Ali Khan Hyder Ali Khan has worked in the digital marketing industry for the past ten years, with the majority of that time spent in the role of Operations Director & head of digital assets creation & marketing at Pacific Infotech...Read more