Social Media Myths Debunked: Fact or Fiction? You Decide!
Newton was hit by an apple, have long been a myth that people believe in crazily.
But if a mass of people believes in something, it doesn’t have to be true.
Humans tend to be highly superstitious creatures that almost in every life aspect apply random logic to convince themselves that things go in favour.
If we do it this way, it won’t work out.
If it doesn’t go this way, it isn’t worth it.
Blah. blah. All without trying to know the factual information or practicality.
This scenario in the social media marketing realm isn’t different at all.
There are many misconceptions among people that adopting certain social marketing strategies can make the dream of social success come true while avoiding some other marketing strategies is worth it.
The most notable example is “more followers mean more success”.
This is just one. There are many. In this article, we will debunk some social media marketing myths that may lead you to wonder if they are true fact or fiction as opposed to what you have believed in so far.
Let’s start!
Myth: social media is for young people only
Most people believe social media is only for Genzs. But that is not true entirely. Yes, social platforms like Instagram, TikTok, and Snapchat have a major user base coming from Genz’s group, but that does not mean other groups have refrained from using them.
The majority does not represent the whole, right? According to a ComScore survey, YouTube topped the list, having the most Gezs as 84% of its audience.
Other platforms seemed to be further diminishing this trend.
If you see, the ratio of the remaining group on each platform doesn’t seem that disappointing, clearly negating the assumption that only Gnzs are active on social media.
In fact, on Facebook, LinkedIn, Twitter, etc.
Myth: more posts equal more engagement
Posting desperately on social media, thinking more people will engage, isn’t viable. In fact, experts say it may overwhelm the audience.
If they feel frustrated with every next post in their feeds that seems to be yours, it may dilute the overall purpose- unfortunately, in a negative way.
Simply put, if you are posting in abundance with the intent to get traction, you should keep some limitations.
Even if you post quite often, ensure the content quality is good enough that it doesn’t leave people irritated.
Myth: social media marketing is free
The widespread notion among people is that social platforms are free for business promotion. I mean, yes, they are free to use and also for marketing to quite an extent, but not entirely.
Like every marketing strategy, they need some investments. Social media marketing demands this investment in terms of paid ads.
Not really; it is a compulsion to run such ads if businesses are not in a hurry to get reach or okay with gradual organic efforts.
However, investing in social media ads usually becomes important for businesses that desperately want to reach more and more people.
Also, if not in paid ads, you will still need to invest in employees to manage your social handles, content creators, and, beyond this, influencer marketing, too.
So, if you still think social media marketing is a free strategy, get this idea out of your head.
Myth: negative comments should be deleted
If you think deleting negative comments is a good idea, just hold on!
You may think doing so will save your business reputation among future customers. But it actually does just the opposite; It just backfires if the scene suggests you are trying to hide criticism or not taking feedback seriously.
As you know, those algorithms always keep spying on what their community thinks of you.
In this scenario, the wise thing is to address those negative comments promptly and politely to show your commitment to customer service rather than avoiding or deleting them.
Myth: More followers equal success
A mighty fan base undoubtedly makes a big impact. But thinking that is the only thing that influences social media success isn’t right. If, despite a large following, you lack a good engagement, you need to check the loopholes.
That is because, sometimes, followers seem to be just vanity metrics, and engagement behind the curtains brings social success in a true sense.
However, having a good engagement may also not be a social success for you if your intent is to get conversions and not just likes, comments, or shares.
Myth: social media and SEO are unrelated
While both SEO and social media may look like different concepts, they are not that distant from each other but somehow interconnected.
Social media indirectly and gradually impact SEO efforts.
Search engines usually index social content. True, not all of your posts may be indexed, but some of them may. This increases your visibility in the eyes of search engines. Also, using social media as a tool to share your website links brings traffic, which ultimately lifts your search engine rankings.
Myth: Success in social media is easy as pie
Most people believe getting success on social media is a piece of cake. I mean, you just post a reel, and it gets viral in no time. That sounds good, but it isn’t real. Social media requires both effort and patience equally. Of course, consistency remains above all.
So, if you think you will randomly share a post, people will get crazy about it, it nothing more than a myth.
You will have to apply several strategies and will do and undo many after analysing what is working out or going in your favour.
It takes so much, from testing various types and forms of content to adapting to the trends.
Changing algorithms and platforms community guidelines, there are so many things to deal with.
So far, this is all about organic offers. Paid ad campaigns require another level of monitoring and testing.
Simply put, no doubt, we have so many opportunities to offer, but that with patience, time and expertise.
If you nail all of it, social media success will be at your doorstep.
If you lack all these, you can consider hiring a social media consultant
to work on them dedicatedly.
Comparatively, they have more knowledge of social platforms, updated features and trends, so chances of success remain high.
There are many social media marketing agency in London that you can find on Google.
You can also check out our social media marketing packages. If they seem interesting, get in touch with us on 020 374 52786
Social Media Myths Debunked: Fact or Fiction? You Decide!
Newton was hit by an apple, have long been a myth that people believe in crazily.
But if a mass of people believe in something, it doesn’t have to be true.
Humans tend to be highly superstitious creatures, almost in every life aspect applying random logic to convince themselves things go in favour.
If we do it this way, it won’t work out.
If it doesn’t go this way, it isn’t worth it.
Blah. blah. All without trying to know the factual information or practicality.
This scenario in the social media marketing realm isn’t different at all.
There are many misconceptions among people that adopting certain social marketing strategies can make the dream of social success come true while avoiding some other marketing strategies is worth it.
The most notable example is “more followers mean more success”.
This is just one. There are many. In this article, we will debunk some social media marketing myths that may lead you to wonder if they are true fact or fiction as opposed to what you have believed in so far.
Let’s start!
Myth: social media is for young people only
Most people believe social media is only for Genzs. But that is not true entirely. Yes, social platforms like Instagram, TikTok, and Snapchat have a major user base coming from Genz’s group, but that does not mean other groups have refrained from using them.
The majority does not represent the whole, right?According to a ComScore survey, YouTube topped the list, having the most Gezs as 84% of its audience.
Other platforms seemed to be further diminishing this trend.
If you see, the ratio of the remaining group on each platform doesn’t seem that disappointing, clearly negating the assumption that only Gnzs are active on social media.
In fact, on Facebook, LinkedIn, Twitter, etc.
Myth: more posts equal more engagement
Posting desperately on social media, thinking more people will engage, isn’t viable. In fact, studies show it may overwhelm the audience.
If they feel frustrated with every next post in their feeds that seems to be yours, it may dilute the overall purpose- unfortunately, in a negative way.
Simply put, if you are posting in abundance with the intent to get traction, you should keep some limitations.
Even if you post quite often, ensure the content quality is good enough that it doesn’t leave people thinking ‘what the blazes!’.
https://blog.hootsuite.com/how-often-to-post-on-social-media/
Myth: social media marketing is free
The widespread notion among people is that social platforms are free for business promotion. I mean, yes, they are free to use and also for marketing to quite an extent, but not entirely.
Like every marketing strategy, they need some investments. Social media marketing demands this investment in terms of paid ads.
Not really; it is a compulsion to run such ads if businesses are not in a hurry to get reach or okay with gradual organic efforts.
However, investing in social media ads usually becomes important for businesses that desperately want to reach more and more people.
Also, if not in paid ads, you will still need to invest in employees to manage your social handles, content creators, and, beyond this, influencer marketing, too.
So, if you still think social media marketing is a free strategy, get this idea out of your head.
Myth: negative comments should be deleted
If you think deleting negative comments is a good idea, just hold on!
You may think doing so will save your business reputation among future customers. But it actually does just the opposite; It just backfires if the scene suggests you are trying to hide criticism or not taking feedback seriously.
As you know, those algorithms always keep spying on what their community thinks of you.
In this scenario, the wise thing is to address those negative comments promptly and politely to show your commitment to customer service rather than avoiding or deleting them.
Myth: More followers equal success
A mighty fan base undoubtedly makes a big impact. But thinking that is the only thing that influences social media success isn’t right. If, despite a large following, you lack a good engagement, you need to check the loopholes.
That is because, sometimes, followers seem to be just vanity metrics, and engagement behind the curtains brings social success in a true sense.
However, having a good engagement may also not be a social success for you if your intent is to get conversions and not just likes, comments, or shares.
Myth: social media and SEO are unrelated
While both SEO and social media may look like different concepts, they are not that distant from each other but somehow interconnected.
Social media indirectly and gradually impact SEO efforts.
Search engines usually index social content. True, not all of your posts may be indexed, but some of them may. This increases your visibility in the eyes of search engines. Also, using social media as a tool to share your website links brings traffic, which ultimately lifts your search engine rankings.
Myth: Success in social media is easy as pie
Most people believe getting success on social media is a piece of cake. I mean, you just post a reel, and it gets viral in no time. That sounds good, but it isn’t real. Social media requires both effort and patience equally. Of course, consistency remains above all.
So, if you think you will randomly share a post, people will get crazy about it, it nothing more than a myth.
You will have to apply several strategies and will do and undo many after analysing what is working out or going in your favour.
It takes so much, from testing various types and forms of content to adapting to the trends.
Changing algorithms and platforms community guidelines, there are so many things to deal with.
So far, this is all about organic offers. Paid ad campaigns require another level of monitoring and testing.
Simply put, no doubt, we have so many opportunities to offer, but that with patience, time and expertise.
If you nail all of it, social media success will be at your doorstep.
If you lack all these, you can consider hiring a social media consultant
to work on them dedicatedly.
Comparatively, they have more knowledge of social platforms, updated features and trends, so chances of success remain high.
There are many social media marketing agency in London that you can find on Google.
You can also check out our social media marketing packages. If they seem interesting, get in touch with us on 020 374 52786